Security and privacy on the Internet Research Paper

Security and privacy on the Internet - Research Paper Example Individuals generally assume that such information is kept secret by the websites and resources that they entrust with these details; however, data mines like those on the internet can easily be manipulated and used such that compromising information can be turned over. The roles of organized parties in the relationship between individual data provider and collectors of data are not as clear as they should be. For example, one might wonder what the role of internet service providers are, or what the government’s role is, or what the websites themselves are obligated to do in these circumstances. Although these other parties may, in fact, have a role in ensuring internet privacy and security, ultimately the responsibility lies on the part of the individual person or entity in protecting his or her (or its) information. In terms of the government’s role in regulating for internet privacy and security, it seems that the United States has not lived up to the international s tandards of privacy protection and comprehensive regulation, which creates a logistical problem for managing the use and abuse of internet resources between borders. Although new laws have started to address issues such as children’s privacy, financial privacy, and medical privacy, â€Å"privacy and security regulations related to the internet are likely to be issues in the future† (Hiller, 2010, p. 263). Clearly, the government perceives for itself a role in managing the privacy and security concerns of a dynamic technological environment. Understandably, this role ought to be kept at a minimal stage, given the inability of governments to react fast enough to changes in technology. A more relevant perspective for understanding the roles of the parties involved in internet privacy and security is analyzing individuals from the perspective of psychological research. Psychology plays a central role in the issue of privacy because of social attitudes toward the prospect o f an individual self, which entitles individuals to a certain degree of space from others (Buchanan, Paine, Joinson, & Reips, 2007, p. 157). In addition, this separation of the self from others trains people, in general, to avoid disclosing personal information about themselves, particularly because this information might be useful in an ever-connected society that modern people live in. For instance, something as mundane as a routine eye exam, if discovered by an employer by some means that violated its employee’s privacy, could be used to raise that employee’s insurance premiums through the company fund and thus causing him a disadvantage. Of course, the value of privacy differs from person to person but generally as a society, people tend to agree that privacy is a concern when it comes to dealing with interactions online (Buchanan, Paine, Joinson, & Reips, 2007, p. 160). This kind of attitude is ever more prevalent amongst older generations, who treat their private information as secrets. According to Reeves, Rowe and Gallaher (2007), a better solution when compared to putting individual interests wholly in charge of managing their online privacy and security or entrusting that responsibility to the government is giving some responsibility to internet service providers (ISPs). Some companies that provide internet services to thousands or millions of customers are, according to this report, responsible for making sure privacy is secured. While it is

Promotional and Advertising Strategies Essay Example for Free

Promotional and Advertising Strategies Essay The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to make people notice or know. † It can be roughly explained as â€Å"to extensively notify the public. † According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers. † (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world. † 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyotas fuel cell vehicles are not only environmentally friendly theyre also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility. † 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions. † 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc. † 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement. † 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen. † (Retrieved December 2, 2014 from http://www. toyota-global. com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. Its helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies. 2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industrys most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; its 25% lighter and 10% more efficient. The battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www. hyundaiusa. com/new-thinking/environment. aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand. † (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness. chron. com/ importance-ad-slogans-31343. html) 1. Toyotas ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as You asked for it! You got it! (1975–1979); Oh, what a feeling! (1979 – September 1985, in the US); Who could ask for anything more? (September 1985 – 1989); I love what you do for me, Toyota! (1989–1997); Everyday (1997–2001); Get the feeling! (2001–2004); Moving Forward (2004–2012); and Lets Go Places (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES. †; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars. ( Retrieved December 3, 2014 from http://worldwide . hyundai. com/WW/Corporate/Corporate Information/BrandSlogan/index. html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in 2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices. ( Trefis Team ,2014. Retrieved December 3, 2014 from http://www. forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this years U. S. Initial Quality Study by J. D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundais Accent compact and Elantra small car were named among the top three cars in their segments. (Hans Greimel, 2011. Retrieved December 2, 2014 from http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation. org/What-We-Do/Global-Development/Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5. 4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc.offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america. com/hca. aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www. udayton. edu/ /Consumer%2520Promotion. p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02#). Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i. e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product. †(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. hyundai. com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i. e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www. honda. com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www. gmc. com), virtual plant tour (www. cocacola . com), virtual auto show (www. lexus. com), e-cards (www. saturn. com), a coloring sheet (www. wendys. com), a virtual skin beauty analysis (www. neutrogena. com), and so forth. Downloads promoting and affiliated with the companys brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list. msu. edu/cgi-bin/wa? A3=ind0209cL=AEJMCE =0P=3326464B= _T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U. S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy Business. February 26, 2013. Retrieved December 2, 2014 from http://www. strategy-business.com/article/00162? pg=all). References Anshuman goyal, pricing strategy of Hyundai, 2007; www. honda. com Anshuman goyal, pricing strategy of Hyundai, 2007; www. hyundai. com Carl Hose. 2014; Small businesses; http://smallbusiness. chron. com/top-ten-promotional-strategies-10193. html Hans Greimel, 2011. http://www. autonews. com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy Kottler, Keller, Jha, Koshy, 2007, Marketing Management Kristen Hamlin, 2014; http://smallbusiness. chron. com/ importance-ad-slogans-31343. html http://www. gatesfoundation.org/What-We-Do/Global-Development/Financial-Services-for-the-Poor Ross Gittell, 2014, http://catalog. flatworldknowledge. com/bookhub/reader/3157? e=gittell_1. 0-ch06_s02# Trefis Team, 2014. http://www. forbes. com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/ Seounmi Youn, 2001, http://list. msu. edu/cgi-bin/wa? A3=ind0209cL=AEJMCE =0P=3326464B= _T=text%2Fplain;%20charset=us-ascii Strategy Business. February 26, 2013. http://www. strategy-business. com/article/00162? pg=all.

AIDS :: Free AIDS Essays

The acquired immunodeficiency syndrome (AIDS) was initially recognized in the first half of the twentieth century and has since become a major worldwide epidemic (â€Å"Discovery Health†). Debate about the origin of AIDS has enticed considerable concern and controversy since the advent of the epidemic. It is has been proven that AIDS is caused by the human immunodeficiency virus (HIV) by stimulating the destruction and functional impairment of cells in the immune system, potentially destroying the human body’s ability to fight infection (â€Å"CDC†). While there is no cure for the AIDS epidemic, a combination of historical studies and expanding medical technology enable it to be controlled in the course of the future. Knowing where the disease came from and the development of HIV is essential in creating a vaccine and more efficient treatment against the virus. Evidence that the AIDS disease is caused by the HIV virus include numerous international studies indicating that virtually all patients diagnosed with AIDS are HIV seropositive; they carry antibodies that depict HIV - infection. Also, modern techniques have allowed the isolation of HIV in all AIDS patients, as well as in nearly all HIV seropositive individuals with both early and late stage disease. Furthermore, a 1999 case reported to the Center of Disease Control and Prevention (CDC) accounted three laboratory employees as infected with AIDS after accidental exposure of concentrated replicas of HIV in the laboratory; in all three instances, HIV was insulated and attest to be the infecting cause of disease (â€Å"CDC†). Such examples, demonstrating HIV as the cause of AIDS, satisfy nineteenth century physician’s, Robert Koch’s, accredited postulates of disease stating that: â€Å"one, the suspected cause [HIV] must be strongly associated with the disease [AIDS] ; two, the suspected agent can be isolated and propagated outside the host, and three, the transfer of the agent to an uninfected host, man, or animal, produces the disease in that host† (â€Å"Koch’s Postulate†). Thus, to find the genesis of AIDS, scientists must find the source of the HIV virus. HIV is subdivision of a group of viruses classified as lentiviruses. Lentiviruses excluding HIV have been discovered in a broad range of nonhuman primates, scientifically referred to as simian immunodeficiency viruses (SIV); it has been universally accepted that HIV is a descendant of SIV since certain simian immunodeficiency viruses share a mutual resemblance to HIV - 1 and HIV - 2, the two types of HIV.

Hardware Store Case Analysis Essay

This paperwork of BUS 680 Week 2 Hardware Store Case Analysis consists of: 1. Do you agree with Fred’s decision to use the 3rd supplier? Please explain your answer. 2. What else might Fred do before choosing a training package? Provide enough detail to demonstrate your understanding of the key issues and approaches to determining how to proceed once a triggering event has occurred. 3. If training went ahead as indicated, how successful do you think it would be? Explain your answer. Business – General Business Hardware Store Case Analysis. Read the Case Analysis on pages 147-148 and answer the questions that follow. Listen to your parents if they have input as to what major you should decide on. They are older and wiser than you are, and you should respect their opinion, especially if they are helping pay for your college education. However, just listen. Only follow their advice if you know in your heart that is right for you. It is your degree, regardless of who pays for it. This paperwork of BUS 680 Week 2 Hardware Store Case Analysis consists of: 1. Do you agree with Fred’s decision to use the 3rd supplier? Please explain your answer. 2. What else might Fred do before choosing a training package? Provide enough detail to demonstrate your understanding of the key issues and approaches to determining how to proceed once a triggering event has occurred. 3. If training went ahead as indicated, how successful do you think it would be? Explain your answer. Business – General Business Hardware Store Case Analysis. Read the Case Analysis on pages 147-148 and answer the questions that follow. Listen to your parents if they have input as to what major you should decide on. They are older and wiser than you are, and you should respect their opinion, especially if they are helping pay for your c†¦ Listen to your parents if they have input as to what major you should decide on. They are older and wiser than you are, and you should respect their opinion, especially if they are helping pay for your college education. However, just listen. Only follow their advice if you know in your heart that is right for you. It is your degree, regardless of who pays for it. Business – General Business Hardware Store Case Analysis. Read the Case Analysis on pages 147-148 and answer the questions that follow.

Ap Psych Free Response Essay

As the Smith-Garcias are planning for their baby, they have to decide which principles from each of the theories they have researched that they will practice. The first of these theories is Skinner’s Operant Conditioning in which an element of reinforcement and punishment is utilized to shape the child’s social and behavioral skills. It will be the parent’s job to reinforce wanted behavior and punish unwanted behavior. For example, if the child throws a temper tantrum, her parents might put her in time out to show that this type of behavior is not acceptable. The punishment therefore reinforces that if she acts this way again, she knows she will be placed in time out. Essentially the child learns from these reinforcements and punishments. The second principle is Bandura’s social learning theory which deals with vicarious reinforcement and vicarious punishment. Essentially the child will learn by observing others and is not affected directly. Bandura believed that direct reinforcement could not account for all types of learning which explains why his theory is rooted in the idea of observation. Overall There are three core concepts at the heart of social learning theory. First is the idea that people can learn through observation. Next is the idea that internal mental states are an essential part of this process. Finally, this theory recognizes that just because something has been learned, it does not mean that it will result in a change in behavior. To illustrate Bandura’s theory in their parenting style, the Smith-Garcia’s might provide a model for sharing or even increase sharing through vicarious reinforcement. The third theory they have studied is Ainsworth’s attachment research in which he addresses the idea of secure attachment, insecure attachment, and other such ideals. The idea is that securely attached children are more likely to perceive their primary caregiver as a secure base. This is illustrated in the fact that once this child is born, she will feel an emotional security and attachment to her parents who are her primary caregiver. She will feel most comfortable around them. An example of this would be if they were to promote secure attachment to increase self reliance. These behaviors may include nurturing, support, encouragement, and many more. The fourth and final theory they will address and practice is Baumrind’s research on parenting styles. In Baumrind’s research, he

Is Iago the real hero in Shakespeares Othello Essay Example

Is Iago the real hero in Shakespeares Othello Essay Example Is Iago the real hero in Shakespeares Othello Paper Is Iago the real hero in Shakespeares Othello Paper Contrary to the mainstream belief of Othello being the tragic hero, I think Iago is the real hero in Shakespeares Othello the moor of Venice. A traditional hero defined as a a man of distinguished courage or ability, admired for his brave deeds and noble qualities. This definition however does not apply to Iago, who is a far more complex hero. He is more similar to the Byronic hero which is a sub type of anti hero. A Byronic hero is: A character of larger-than-life flaws, he generally has very few (if any) redeeming qualities beyond panache and seldom performs any of the heroic actions that are usually required of an Anti Hero. In some cases, the hero part of the name seems to be there only because he tends to be a primary protagonist and thus is a Designated Hero. 1 The word panache used here means a dashing manner; style; swagger . This certainly applies to Iago whose attitude and charisma is a big part of his character. Iago is not the type of hero described in the ancient philosopher Aristotle works. He is more like a hero the audience can relate to, and the focus of the story. After all Iago has 1097 lines whereas Othello only has 274. A lack of lines and a focus as a main character is not the only thing that Othello lacks. In a historical context, an Elizabethan era audience would be more sympathetic and supportive of Iago than Othello. This doesnt mean that the audience was racist. It is simply the fact that Iago is a character the audience could relate to whereas Othello represents the unknown. The combination of his race and his high rank alienates the audience and they would be more likely to support Iagos efforts. Othello therefore would be unable to achieve one of the main goals of a tragedy: invokingfear, pity, sympathy and empathy2 if the audience where with Iago. Another criterion of being a tragic hero is high birth or high status. Othello may hold a high rank in the army, but whether this high status carries any weight in Venetian society is another matter. It could be argued that Othello is merely a military asset of the Venetian government. He is competent at being a soldier but his race is what sets him apart from other generals and noblemen. No matter how civilized and well spoken he is he is still seen as a barbarian. This is demonstrated in the opening scene where we only hear of Othello in negative and derogatory terms before his first appearance and before his name is even mentioned As I mentioned earlier the whole purpose of a tragedy, according to Aristotle, is to provoke great empathy and sympathy from the viewer and give a sense of loss and gain in self-worth, analysis and being. 2 This is mainly shown through the downfall of the main character from a high position leading to the eventual death. But if you take away the audiences support (feelings of sympathy and empathy etc) and the downfall from a high position in society, then Othello will just be a barely civilized barbarian, who murders his wife in a savage bout jealousy at the slightest rumours. And it would match the stereotypes about black people being hot-headed and rash. Another thing that sets Iago apart fro Othello is his use of language. Although Othello is very eloquent and poetic in his use of language at the start of the play, it shows a pattern of steady deterioration. Othellos language becomes more barbaric. O, blood, blood, blood! (III. iii. 452) In contrast, Iagos use of language is his main tool of manipulation. In Act I scene I he uses vulgar bestial imagery to provoke a reaction from Brabantio: Even now, now, very now, an old black ram / Is tupping your white ewe (I. i. 8-89) Moments later, he yells to Brabantio: youll have your daughter covered with a Barbary horse; youll have your nephews neigh to you; youll have coursers for cousins and gennets for germans (I. i. 111-114) Basically he says if Brabantio doesn do something, his whole family will be nothing but horses. This animal imagery that Iago uses is one of the major devices he uses to control his victims, as it helps him call out their rasher, more impulsive and more violent sides. The example above was meant to rush Brabantio into action, to create a sense of urgency, as he uses a repetition of the word now When Othello demands some proof of Desdemonas adultery, Iago tells him that he will never be able to catch Desdemona and Cassio in bed together, while at the same time describing their coupling It is impossible you should see this, / Were they as prime as goats, as hot as monkeys, / As salt as wolves in pride], and fools as gross / As ignorance made drunk (III. iii. 402-405) In act 4 scene 1,Iago works Othello into such a state of jealousy that Othello falls into an epileptic fit. When he wakes up, Iago asks, How is it, general? Have you not hurt your head? (IV. i. 59). Othello answers, Dost thou mock me? (IV. i. 60), because he thinks that Iago might mean that cuckolds horns have hurt his head. A cuckold was a man whose wife was having a sexual affair with another man; folklore said that cuckolds grew horns on their heads. This silly myth portrays such men as dumb animals deserving of scornful laughter. Iago denies that he was mocking Othello, and urges him to bear your fortune like a man! (IV. i. 61). Iagos point is that Desdemonas unfaithfulness is just a matter of fortune, bad luck, and that its nothing to swoon over. Othello replies that A horned mans a monster and a beast (IV. i. 2), which probably describes how he is feelingstrange, non-human. Iago replies that Othello has plenty of company because every city is full of cuckolds. Othello then asks if Iago has heard Cassio confess that he had sex with Desdemona. Rather than give a direct answer to Othellos question, Iago keeps talking about the difference between a beast and a man. He says, Good sir, be a man; / Think every bearded fellow thats but yoked / May draw with you (IV. i. 65-67). Think, like be, is a command; Iago is again telling Othello that there are many other men who are cuckolds, and that he should take it like a man. At the same time, his metaphor suggests that Othello is a beast after all. Oxen are yoked so that they can pull (draw) a plow, and Iago uses the oxens yoke as a metaphor for marriage. In short, any married is likely to be a beastly cuckold. At the end of the same scene, after Othello thinks he has overheard Desdemona confess her love for Cassio, Othello exits with the exclamation, Goats and monkeys! (IV. i. 263), which is an echo of Iagos earlier statement to Othello . Thus we see how Iagos beastly imagery has taken root in Othellos mind.

Shitty First Drafts Essays

Shitty First Drafts Essays Shitty First Drafts Paper Shitty First Drafts Paper â€Å"Shitty First Drafts† In the essay â€Å"Shitty First Drafts†, Anne Lamott describes the process of writing first drafts. She addresses the many steps she goes through to come up with her final â€Å"polished† works. First, Lamott starts off with a brief summary of what she believes in, she also gives a short description of her thoughts and personal life. Lamott then addresses to what I believe is her thesis and is finally ready to talk about her â€Å"Shitty† first drafts. At first she writes what she calls a â€Å"child’s draft† which is her first 5 pages of just brainstorming. In this â€Å"child’s draft† of just visions and some what nonsense, she does this in thought that no one is going to see this first draft anyway so she gives herself the ability to write anything that comes to mind. However, as a writer she is always nervous that someone will get a hold of her first draft before she is able to revise it. She gives distinct visuals of her process, â€Å"It was almost just typing, just making my fingers move. And the writing would be terrible. † After crossing out lines and phrases that she could live without, she would continue on to rewriting a second draft. Even though Lamott’s process of writing and revising seems crazy, I definitely agree with her and say that writing is an exhausting process. She mentions thoughts of suicide and panic, which is a coincidence because I feel the same way when writing a paper. I feel that rough drafts are completely necessary, reason being, real writers always have room for improvement and growth. Therefore, a first drafts give writers the opportunity to see overlooked mistakes and correct them before handing in the polished final draft. My first drafts tend to be well written simply because I am a perfectionist. There is always room to grow, that I believe is the exception for a â€Å"shitty first draft†.

When You Need Bigger Content Results With Unbounces Jennifer Pepper

When You Need Bigger Content Results With Unbounces Jennifer Pepper Content marketing is easy, right?! You just find a keyword, write a list post, rank #1 on Google, get tons of traffic, and crush your goals. It should be that easy, but the future of successful content marketing is changing. Now, the goal is to influence profitable customer action. Today, we’re talking to Jennifer Pepper, the marketing manager for content creation at Unbounce. She shares why it is more important than ever before to go beyond lifestyle or listicle content, to publish content that solves for intent, and to connect the dots for between your audience’s pain and your product offering. At Unbounce, Jennifer manages the production of content marketing initiatives and helps develop content strategy for the company’s marketing goals. Unbounce started blogging as a company before it even had a product. It started blogging to validate whether the problem it was trying to solve for marketers actually existed. The problem: Do people need to find a way to build dedicated landing pages without a developer or IT? Yes! Unbounce discovered that content and blogging was a great way to build a following by conveying authority and speaking in a way that resonated with marketers. Years ago, you could write content that stood out and drove traffic. However, rather than simply focusing on lifestyle, you needed to have a correlation between a product and lifestyle or journey to convert to sales. Many marketers realize that having so many channels, such as a blog, podcast, and ebooks, eventually do not produce results despite tons of effort. You need to create content that solves for intent and what the customer wants and needs. Unbounce centers on problem focus first vs. bringing a solution right away. What is the problem marketers are trying to solve? How do you meet them on the other end with the best answer on the Internet? By blogging first, Unbounce was able to help serve product development and validate assumptions through content. The process of connecting lifestyle to a core product involves what’s going to be the next growth channel in terms of content and focusing on fundamental questions and core problems. Learn to optimize the content you create. How do you know when it is time to pivot and change? At Unbounce, it reviewed net new traffic to a content channel and whether content attracted people and pushed them to a new trial start.   Ã‚   There was content that was driving traffic, but it was old. And the traffic was dipping because it was not ranking anymore. Do you invest further in a channel that is flatlining? Or, how do you go back to that content and refresh it to attract traffic and rank again? Keep cornerstone content fresh and relevant and at the top of search results. Does it still answer the core question? Would you click it from a search engine results page (SERP)? If not, make changes to the content. On the Web page, how quickly does it get to the core answer? If not fast enough, revise the content. Is the best experience on the Internet for this particular question best suited to a blog post or an online experience? Conduct keyword research to discover the intent of what people are looking for and refresh the content. Also, find and use synonyms that relate to your product and business. Unbounce uses a few tools that are handy to find relevant synonyms and conduct keyword research: Ahrefs and SEObook. It is important to pivot from lifestyle content to optimize for product intent because of how people are interacting with the Internet. Reach the right customers in the right ways to save time and money. Jennifer focuses on the customer journey through curriculums marketing as a form of education and way to nurture prospects into customers. It is about creating content that ranks through keyword research and curriculum through grouping keywords by intent. To put a curriculum together, ask yourself the following questions: What’s the best way to show this information online? What are customers hoping to find? Map out and determine calls to action for the customer’s journey.    Mature content by analyzing traffic drops on posts that used to perform well. Go back to the content to identify its intent and whether the content needs to be refreshed or offer something new. Perform keyword research to cover fundamentals. Are they the best experience on the Internet? ’s CEO and Founder Garrett Moon just published a book titled, 10X Marketing Formula, which discusses the content core what you do and what you talk about to create content that gains customers.    Links: Jennifer Pepper Unbounce Oli Gardner Rand Fishkin How to Diagnose SEO Traffic Drops Ahrefs and SEObook 10X Marketing Formula AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Jennifer: â€Å"We were always creating more instead of looking to better merchandise messages and content that we’d already perfected and produced.† â€Å"Ask yourself have we covered the fundamentals, and second to that are they the best experience on the internet for those things? † â€Å"We started blogging as a company before we even had a productas a way of validating early on if the problem we were trying to solve for marketers actually existed.†

Film Essay Example | Topics and Well Written Essays - 2250 words

Film - Essay Example this theory originated after analyzing the particular stylistic marks that each director left on his/her motion art which made it easy to distinguish between films from two directors (each inculcating his/her own personality into the film). The basis of auteur theory is that instead being a co-operative, industrial product, a film becomes identified with its director, who is seen as the ultimate creative impetus or force behind the film. It is actually more complex than this in theory but it does attempt to insert an author into the film. Auteur theory is also very pervasive and has entered the popular discourse on films with critical opinion and reviews often articulated from this point of view for instance: â€Å"The latest Tarantino release† etc. Auteur directors exhibit thematic and stylistic consistencies throughout their careers, which seems as a prerequisite for the auteur theory to be acceptable. Auteur work is a timeless coating on a director`s film, which keeps it a classic through the future. Bergman is remembered not because he was one of the greatest film makers or he was known for his name for art houses but because he put forward a method of watching films that was the touchstone of the art house experience. His films are not brimming with violent events or they are not well composed. His films always demand the concentration and tolerance of the viewers, as they are rich in provocations. An auteur of a film is distinguished by the theme, style, ideology used in that film, i.e. the plots, places and faces used in the film and most importantly, time. The Time is a main theme in Bergmans work. The second of three children, Ernst Ingmar Bergman was born on 14 July 1918. His father was Erik Bergman, a clergyman. His mother was Karin Bergman, nà ©e Ã…kerblom, a qualified nurse. Ingmar Bergman was born in Uppsala. His mother came from a well off family; she was a proud, strong-willed person, and with Ingmar growing up the relationship between his parents

Finance essay on Mergers and Acquisition Assignment

Finance essay on Mergers and Acquisition - Assignment Example According to Roll (2009), between 1996 and 2001, there were over 57,000 alliances and 74,000 acquisitions in the US with a combined value of $12 trillion. Milner (2010) further notes that even in the wake of the 2009 financial depression, the value of top 10 merger and acquisition deals exceeded $1 billion. T...... In the UK for instance, the body charged with the examination of mergers and acquisition lies in the Office of Fair Trading and the Competition Commission, formerly Monopolies and Mergers Commission (Griffiths & Wall 2004). A merger is a form of strategy where firms, usually of equal magnitude mutually integrate their business operations on a co-equal basis. On the other hand, the acquisition strategy involves a firm buying control rights or 100% stake from another with the intention of making the newly acquired firm a component of its business portfolio (Schuler & Jackson 2001). On completion of the acquisition cycle, the management of the acquiring firm becomes the power answerable to. While Griffiths and Wall (2004) consider acquisition and take-over as the synonyms in business, Hitt, Ireland and Hoskinsson differentiate the two by introducing the aspect of no soliciting or otherwise â€Å"unfriendly acquisition† in reference to a take-over (2011, pg.189). Albeit Griffiths and Wall (2004, p.74) claim that mergers and acquisitions account for â€Å"50% of the increase in assets and 60% of the increase in industrial concentration,† Carey et al. (2001) argue that there has been minimal research on performance of organisations in post-acquisition period with Hitt et al. (2009) and Weston, Siu and Johnson (2001) arguing that averagely, firms would create little or no value through mergers and acquisitions. Case Study: Apple’s Acquisition of Lala Media Inc. Introduction to the acquisition Apple Inc. is a 1976 Steve Jobs, Ronald Wayne and Steve Wozniak founded US based Multinational Corporation dealing with designing and selling personal computers, computer software and consumer electronics. Among its major hardware products include Macintosh

What is mentoring at work What benefits may the mentor derive from Essay

What is mentoring at work What benefits may the mentor derive from such a process Illustrate your answer with suitable examples - Essay Example velopment, acquirement of inter-personal skills, problem solving skills, collaboration and teamwork as well as open mindedness among other positive aspects that are important for enhancement of performance. The purpose of this paper is to assess critically the meaning of mentoring at work and to assess the benefits that a mentor derives from workplace mentorship. Mentoring is a practice that involves sharing of knowledge, experience, facts as well as the point of view by a person to promote personal and career development in another individual. At work, mentoring involves maintaining a positive attitude towards work as well as developing problem solving skills among the less experienced employees to enhance the accomplishment of organizational goals. A mentor is usually an experienced worker in an organization who understands the organizational processes and is competent in problem solving (Ragins, 2007). Zachary (2005) states that, â€Å"satisfaction is one of the major benefits of mentors†. In essence, humans tend to be inclined towards helping others as a sign of social responsibility. Material benefits may not be achieved, but the mentor tends to feel esteemed when successful individuals associate their accomplishments with him/her. When a person acts as a mentor, there is a high possibility of developing a new perspective in regard to approaching issues in the workplace. The mentor gains a sense of worth on the realization that the knowledge he/she has acquired over many years is valuable not only to the organization, but also to another person who will possibly pass it over to a third person in future. In essence, he/she becomes a legendary employee in the organization whose legacy is admired by many. Willingen (2000) observes that talent is preserved in an organization, which is an indicator of success for the mentor. Moreover, the mentor understands concepts better as he/she engages in problem solving through workplace mentoring (Ensher & Murphy 2005).

Green Banana Essay Example | Topics and Well Written Essays - 500 words

Green Banana - Essay Example The native pointed it out to the American, explaining that the rock is the center of the world. The American professor was politely noncommittal. The mechanic who repaired the jeep’s radiator noticed the green banana â€Å"fix† and asked the American where he had learned it. Upon hearing the traveler’s reply, the mechanic also pointed out the rock that was the center of the world. Reflecting upon this experience, the American experienced a sort of epiphany as he realized that there are â€Å"green bananas† everywhere, and that the â€Å"center of the world† is unique to everyone because it is a reference to a personal comfort zone. The story of the green banana is ripe with symbolism (pun intended). A simple piece of fruit is used to make the reader realize that sometimes what he or she is looking for has been there all along. We may see a green banana in the grocery store and dismiss it, reaching instead for a selection of yellow ones. Being brought up that bananas should be yellow, and that unripe fruit causes uncomfortable intestinal distress, it is logical that the green ones should be passed over. As the writer attests, being a â€Å"product of American higher education† he thought of the banana only as a food source. Had he not been stranded, he surely would have scoffed at the suggestion by a villager that a green banana could be used to plug a leak in a radiator. Prior to this event, he had no incentive to explore the various uses of all kinds of bananas, much like most of us remain ignorant to the contributions possible by others because we have no need to change our ways. This perspective is d etrimental to our development as a society in that it prevents collaboration and the free exchange of different thoughts and ideas. This self-centeredness keeps us ignorant of the many gifts to be offered by other cultures. Such is the case for the American stranded in the village. He was bemused when the child showed up with the green

The Choice in Consumerism to the Choice in Technological Aspects Research Paper

The Choice in Consumerism to the Choice in Technological Aspects - Research Paper Example In regards to the consumer’s choice, there is a lot of opinions that can be said. It is true that the life of a consumer is usually encompassed with choices, which have no boundaries and as such, in the long run, the state becomes a life full of hyper calculations, which are intended to pursue a state of perfection and as such, this perfection can be said to be always unreachable (Glasser 2009). For instance, when a person needs to buy a space consuming item, he or she will be upbeat not to make the wrong choice (Roberts 2002). As a result, that person will end up bearing down and at the end becomes engaged in conducting research, which is comparative in nature. It is only when consumers do the right choice that the fantasy takes not only the right direction but also assumes the right shape. As such, it follows that there will be a prevalence of a global beatitude (Roberts 2002). In contemporary times, the citizens of the U.S spend more time while doing shopping more than othe r people in other countries in the world. According to the recent researches, it has been found that people in America go to do shopping at least once a week and this exceeds the number of times that the hoses of worship are visited (Elizabeth 128). When these shoppers are requested to do a ranking in regard to what they achieve from being involved in various activities, it is amazing that shopping is usually ranked among the last activities (Kanazawa 2004). This is supposed to mean that, people tend to shop more but what they get from that in terms of enjoyment is usually less.

Green Banana Essay Example | Topics and Well Written Essays - 500 words

Green Banana - Essay Example The native pointed it out to the American, explaining that the rock is the center of the world. The American professor was politely noncommittal. The mechanic who repaired the jeep’s radiator noticed the green banana â€Å"fix† and asked the American where he had learned it. Upon hearing the traveler’s reply, the mechanic also pointed out the rock that was the center of the world. Reflecting upon this experience, the American experienced a sort of epiphany as he realized that there are â€Å"green bananas† everywhere, and that the â€Å"center of the world† is unique to everyone because it is a reference to a personal comfort zone. The story of the green banana is ripe with symbolism (pun intended). A simple piece of fruit is used to make the reader realize that sometimes what he or she is looking for has been there all along. We may see a green banana in the grocery store and dismiss it, reaching instead for a selection of yellow ones. Being brought up that bananas should be yellow, and that unripe fruit causes uncomfortable intestinal distress, it is logical that the green ones should be passed over. As the writer attests, being a â€Å"product of American higher education† he thought of the banana only as a food source. Had he not been stranded, he surely would have scoffed at the suggestion by a villager that a green banana could be used to plug a leak in a radiator. Prior to this event, he had no incentive to explore the various uses of all kinds of bananas, much like most of us remain ignorant to the contributions possible by others because we have no need to change our ways. This perspective is d etrimental to our development as a society in that it prevents collaboration and the free exchange of different thoughts and ideas. This self-centeredness keeps us ignorant of the many gifts to be offered by other cultures. Such is the case for the American stranded in the village. He was bemused when the child showed up with the green

The Berlin Wall A World Divided 1961-1989 Essay Example | Topics and Well Written Essays - 750 words

The Berlin Wall A World Divided 1961-1989 - Essay Example This essay highlights that the differences in economic and political ideologies could have easily led to the eruption of another world war but as history dictates it the war didn’t materialize in the relatively volatile environment. Distinctively, minds engaged instead of arms for the greater good of the world. This period provides a unique period on a historical lens where the greater public demanded an ear and vouch for their future.This paper stresses that throughout the narrative a number themes are strongly expressed in regards to the period of time which are consistent. A strong sense and theme of conflict is portrayed during the times. Conflicts in ideology where the East is largely welcoming to a communist economic model where on the other hand the West are in favor of a capitalist economic model. There are also conflicting living standards across each side of the wall where the living standards on the West were comparatively economic favorable than those in the East. The strong theme of conflict is also largely emphasized on the political set up across each divide; the West can be perceived to adopt a more democratic government where the larger public have their say in state issues, this is opposed to dictatorial government perceived to be in place in the East where razor wires are erected without the public’s consent.  The aspect of leadership is also brought under the knife in the historical theatre where different world leaders adopt different styles of leadership which are hugely consequential.

Economic, Social, and Political Change Worksheet Essay Example for Free

Economic, Social, and Political Change Worksheet Essay Respond to each of the following questions in 2 or 3 sentences: 1. What are the three most important factors that contributed to the agricultural revolution in Europe? The agricultural revolution took place courtesy of three key factors. These factors include warmer temperatures, the three-field system and better farming equipment. In which, contributed to the evolution of European living during medieval time. 2. How did the agricultural revolution change European society? Provide an example. The new found, more productive way of farming in Europe reduced the need of manual laboring workers. This eliminated many jobs on farm lands, yet created coil mining jobs to help power the machines used on the farm. For example the new invention that came through farming. Industrial Revolution Respond to each of the following questions in 2 or 3 sentences: 1. What are the three most important factors that contributed to the industrial revolution in Europe? Large population, capital, and people with scientific knowledge and entrepreneurial skills were among the social and economic factors that helped make the Industrial Revolution possible. 3. Describe working conditions in factories and mines between 1800 and 1850. What was life like for a typical worker? Reference at least one primary source to support your response. the working conditions was unbearable. There were many accidents when coal was brought to surface with buckets. Ropes that was used was extremely unstable workers fell to their deaths. There was also children who worked in the dark doe to the families being poor and could not provide candles. Western Social Change Between 1815 and 1914 Write 2 or 3 sentences per concept about how each of the following changed in Western society between 1815 and 1914: 1. Romanticism was an artistic literary and intellectual movement that originated in Europe towards the end of the 18th century and in most was a peak in the approximate period from 1800 to 1840. It was embodied most strongly in the visual arts, music, and literature but had a major impact on historiography. 4. The role of women was to basically work and hand their money over to their husbands which they used as a private property income. They were to stay in their place. 5. Science great scientific strides were made. 6. Realism in the art and literature was a rejection of romantic idealism and subjectivity. Realist depicted the challenge of urban and industrial growth by confronting the alienation of modern life. Western Political Change Between 1815 and 1870 Write 2 or 3 sentences per concept about how each of the following changed in Western society between 1815 and 1914: 1. Liberalism two main tenets of liberalism asserted the freedom of the individual and the corruptibility of authority. They believed that less government was government that non interference would produce a harmonious well-ordered world. 7. Conservatism is a political philosophy which embodies a design to prevent change 19th century conservatives believed in the power behind absolute monarchy, the aristocracy and the church. The conservatives of Europe succeeded in creating an era between 1815 and 1914 without war. They did it so through repression of dissension and through enlightment changed Europe. 8. Kulturekampf A conflict from 1872 to 1887 between the German government (headed by Bismarck) and the papacy for the control of schools and Church 9. The Communist Manifestoa socialist manifesto written by Marx and Engels (1842) describing the history of the working-class movement according to their views. 10. Realpolitik A system of politics or principles based on practical rather than moral or ideological considerations.

Policies and legislation affecting Early Years Practitioners

Policies and legislation affecting Early Years Practitioners This module will explore the changing features of different Early Years settings, working with other professional and the skills and the core skills of those workers. It will look at the policies and legislation affecting Early Years Practitioners and the beliefs and values that ensure quality childcare. It will also include observations and problems created by working within the current guidelines. Historically homes had no appliances so a womans occupation was chores and childcare, other family members lived locally and helped. With increasing school leaving age and new appliances women could fill freed time with jobs and increased income meant more appliances. Government policy supported women working; they had careers, luxuries became necessities, families dispersed moving to the work and alternative childcare was sought. This led to more childcare requirements providing parental peace of mind rather than education and preparation for life. The quality provided was diverse and various programmes were introduced through law, policy and consultation to meet the growing needs of parents and their children. The Children Act 1989 provided legislation for under-eights, introducing quality standards for all childrens services using a registration and an annual inspection (reports to be made available to parents) system maintained by local authorities. In addition they had to carry out checks on over eighteen year olds who came into contact with children, ensure that the premises used were suitable and set staff : child ratios. Children had to be helped to get the most from planned activities. The Acts failings were that it did not allow access to at risk children, provided insufficient emergency protection, allowed inappropriate Care Orders so that a child could be taken into care unchallenged. It did allow children and their families to be heard but this was seen a problem removing Local Authorities autonomy. The Special Educational Needs Code of Practice (1994) was the first that defined the roll of the SENCO (Special Educational Needs Co-ordinator) appointed for each setting. In 1997 the Labour Government stated in their manifesto: Previously there had been no measurable standards and establishments worked alone. Investment in the National Childcare Strategy (1998) provided more affordable, quality childcare places so parents could work satisfied that their children were safe and well looked after. More training was made available and to accommodate free childcare places for three year olds childminders could become accredited. Early Learning Goals replaced Desirable Outcomes within the Foundation Stage. Sure Start Local Programmes were an initiative started in 1997 to give every child the best start to achieved their full potential, initially 250 centres were opened to support parents, in disadvantaged areas, with early education (from birth to four), childcare and health. In 2004 Sure Start Local Programmes and Neighbourhood Nurseries became Sure Start Childrens Centres and are now accessible to every district. They are now meant to be self-maintained but this has not happened and funding has been cut. They advertise themselves as: The social expectation is that parents should return to work and the care given will provide children with the best start possible implying that wrap around childcare is best but ignores possible developmental problems such as not providing secure attachment, although a key worker is provided, the hours that the centres are open means that they work shifts. More importantly they have failed in their original remit as their qualities are recognised by the middle classes. The Laming Report resulted in the green paper, Every Child Matters (ECM) (2003), highlighting poor communication and lack of information sharing between agencies particularly health and education, when protecting children. It focused on five outcomes: Childrens Act 2004 provided the legislation enforcing local authorities and central government to meet some requirements of ECM particularly regarding multi-disciplinary working. Public outcry to the anti-smacking clause resulted inclusion of a definition of smacking. The Childrens Commissioner lacked power and this continues to cause concern. One agency had to be in overall control; Local Authorities were appointed but other agencies felt marginalised. There was valid concern about data sharing as there have been several occasions when data has been made visible on the internet. After consultation ECM: The Next Step (2004) stated that aged five children should completed the foundation stage so be ready for school narrowing the gap in the 20% most disadvantaged. ECM: Change for Children covered inclusion for special needs. Although the Childcare Act 2006 states that local authorities have to provide information, advice and help for children up to 20 years, it was also given a duty to provide childcare providers information, advice and training, to ensure sufficient childcare to meet parental demand and be duty bound to improve the ECM outcomes. It merged Birth to Three, the Foundation Stage and National Standards for Under Eights Day Care and Childminding into the Early Years Foundation Stage (EYFS) with the expectation of providing high standards of early education from birth to five and recognising over fives need different care. Childcare providers in Hampshire work within their authoritys interpretation of the act. EYFS advocated supporting each child in reaching developmental goals, none being left behind, by focusing on the same five outcomes as ECM. The Statutory Framework for the Foundation Stage (May 2008) aims to EYFS does not embrace diversity particularly in culture or make allowance for special needs. Experiences should be child led so right for each child but they are still kept with peer groups maybe should be more flexible only allow so far behind then special school The anti-EYFS petition stated that as it is mandatory for all childcare and education to follow the same format removing parental choice. Children can no longer be prepared for school so the problems with transition are addressed in school. Multi-agency consultation is pivotal ECM but practitioners continued to rely upon previous assessments and each practitioner assessed the child within their particular remit, no-one looked at the child as a whole, leading to multiple assessments resulting in wasted money and frustration for all parties; this was corrected with Common Assessment Framework (CAF) (2007). The current government agree that every child should fulfil their potential but feel that the key is parental background. They acknowledge that without good quality childcare this is less likely to be met. They cite that However, when their education ends the economy needs to meet the expectations of these children A report commissioned from Leon Feinstein which illustrated that early intervention was needed citing information as much as 40 years old ignoring the impact modern practice. They intend funding early learning and childcare for 20,000 most disadvantage two year olds and extend free childcare (EYE). Most of the 5% that do not currently access EYE come from disadvantaged families; Sure Start Health Visitors remit will be to attract these families. Although the changes in law and policy since 1989 were needed it would have been better if they had been proactive or put into place after consultation with end users (practitioners, parents and children) not just experts and not fixing problems as they occur. Funding has given choices to the poorest and means all practitioners have access to training both required and of choice. Policy continues to change; Education.gov.uk EYFS is under review to extend tests 5 year olds. As result of a child abuse case part of the Serious Case Review report summary states It would be easier to use personal camera memory in a settings phone so more thought is needed before implication. Childcare workers need to have . Additionally they must enjoy being with children, care about them, encourage, listen, stimulate and extend imagination, helping them learn as individuals and watch and record their growth. Many workers bad life experience, repressed not want children to do same and cope with it not end up like me.

Analysis of Gabriel Garcias One Hundred Years of Solitude Essay

Analysis of Gabriel Garcia's One Hundred Years of Solitude Historical roots of Macondo and the Buendia family. One Hundred Years of Solitude is about on imagined mythical town which is named as Macondo. Its foundation, rise, development and death throughout the history of its founders; Buendia family is narrated. It is the evolution and eventual decadence of a small Latin American town and its inhabitants. The novel is dominated by Colombian settings and the Buendia family is a Colombian family of those times that the story takes places. At that point, the reader may question the position of the book. Is the story of the fictional town Macondo and Buendia family simply about the failure of that particular town and family or is there something beyond. Did Gabriel Garcia Marquez, the author of One Hundred Years of Solitude, spend three years to write this book that then became his master piece, only because he wanted to talk about an imagined town, an imagined family and their failure. Or, is the book a metaphor for Latin America's, specifically Colombia's and her peoples history. Did Marquez w rite this book to paste it on history as an example of a history not to be repeated again, to paste it as a warning. As the second part of this assay, I want to focus on gypsies since they construct an other culture other than the inhabitants of Macondo. To find out the importance of this distinct, nomadic gypsy culture will enable the reader to make a comparison between gypsies and their contact with civilization, and Buendia family and their failure within their solitude. In other words, by comparing gypsies and Buendias, the reader will be able to get some important clues about Buendias' failure. Gabriel Garcia Marquez is the Nobel Prize wining author of "One Hundred Years of Solitude" of 1982. The ambiguity, aesthetic genius and the usage of the technique, 'magical realism' that is the connection between the fantasy and reality brought that success. The reader does not have to think too hard to enjoy the book. This is the beauty of Third World writing, that it deals with both specific and international issues. Third World and multi-cultural writers are describing, reproducing and addressing a heterogeneous and international (and this is often what passes for post-colonial) readership. Third world is a useful term which makes it possible to talk about this... .... Buendias overlooked the beauty of the heterogeneous thinking and behaving and stacked with the useless homogenous way of living that ended their aimless existence. Their aimless living left its place to a tabula rasa, a new fresh start at the end of the novel. Famous Colombian writer, Gabriel Garcia Marquez, by creating this new page, by eliminating the Buendia family, is preparing a new chance for other peoples, in fact for Latin Americans. His book is now pasted on history with the help literature and the intended readers may look at it and learn a lot from it. The story of Macondo and Buendias is not simply a story of a fictional town and its inhabitants. Marquez uses Aureliano's method, pasting names on objects to remember their names and functions. By pasting this book as a warning, Marquez names the true history of Colombia. He retells the civil war; the War of One Thousand Days and the banana massacre that is denied by the Colombian Government and erased from history boo ks. Marquez pasted his book to show some overlooked parts of Colombia's history and the dangers of circularity and repetitions and he wants his book to be a guide, a warning at least for a better future.

1831, Year of Eclipse by Louis Masur Essay

The number of anthropologists, philosophers, and literary writers who portrayed their vision of America’s future includes many people. Louis Masur and George Orwell are two such literary writers who fit this group. They attempted to project the future of our American nation based on the current actions. Masur saw a trend, a path that was unavoidably steering in a particular direction. The analytical energies put into studying Louis Masur’s works are vast. I will review 1831, Year of Eclipse by Louis Masur and add some clarity to the reasoning behind the development and proof of his attempts at foreshadowing where the American nation was headed. Masur stated that 1831 marked the year in which America was transformed from a post- revolutionary republic into a democratic nation. The incidents and state-of-mind of our wobbly nation, in 1831, created the scaffold for reactive behavior that would lead to the catastrophic—yet necessary—outbreak of the U.S. Civil War thirty years later. Masur created a sense of foreboding. And how could he not? The state of civil unrest in our nation, at the time, was teeming with hostility as the North was, very clearly, in a face-off against the South. The issue of slavery, obviously, was the catalyst highlighting the fragility of a nation that was just over 50 years old. Part of the trials behind Masur’s thesis and the on-going development of his publication, were also linked to the prevailing image of the soon-to-come solar eclipse. The year of 1831 was more of a window of opportunity and a spot to view his on-going research of America’s turmoil instead of a time for Masur to join forces and advertise his premonitions. The eclipse of the sun prevailed on February 12, 1831 and received all the media hype that was available in that era. Some literary presenters and political strongmen at the time chose to use the shadow of the sun as a metaphor or omen-like prophecy of the times to come. Yet, at the time, Masur took this opportunistic moment in history and made a parallel link. He likened the storming eclipse of our planet’s closest star as a metaphor to the gathering protests over slavery, abolition, taxation, rights of state, and even religious arguments. Masur, in fact, wasn’t the only one who saw the inevitability of Civil War due to the anguish over slavery. Alexis de Tocquieville was another person who perceived the war on the way. Masur was a firm believer in the possible realization of the question at hand: can the United States survive as a nation? Masur offered the reader witty, intellectual methods in his writings regarding the troubles facing government officials and leaders of state. To say, hypocrisy was prevalent in this era of political, social, and developing democracy is an understatement. Most of Masur’s argument surrounded the issue of slavery and equality; for this was, without a doubt, the main thrust of civil unrest. Here are a few examples of issues Masur discussed in his publication: Virginia’s white representation of people displayed bitterness over the white women murdered during the slave revolution. They did, however, according to historical records, praise the Lord that rape wasn’t an issue during the killings. Secondly, once the revolt was squashed, some Southerners wanted to control any future revolt by instilling fear and terror in any revolutionary slaves. As an aside, isn’t it ironic—and sad—that today’s terrorism has caused worldwide fear, the same fear people of the South wanted to instill upon the slaves? We can view this ridiculous attempt at controlling slaves that were already under animal-like control as a precursor to tiny cells of Taliban terror, right within the walls separating the North and the South of the early 19th century. Masur went on to state how the fury of hypocrisy in our nation of civil unrest led the Southern doctrine to lie. Imagine that. The Southerners made claims that the slaves were actually content, and even loyal, to their slave owners.   There was more rage in the separation of people as Northern newspaper editors and the North-People, in general, were annoyed by William Lloyd Garrison’s radical abolitionist newspaper, The Liberator. Yet, just as is the case in the impact of 21st century media, this fierce resistance only improved newspaper circulation. The people wanted to hear about the ‘dirt.’ The fragility of our nation was further unhinged by certain southern states taking pride in the doctrine of nullification. This, in turn, led to the federal government losing power to interfere with slave trade. However, one of the pinnacles toward the start of the war occurred when Garrison began to advertise the U.S. constitution as an â€Å"agreement in hell.† In closing, the breadth of Masur’s writings were simply a method for this well-organized, well-researched, and prolific writer to create and advertise what was actually going in the south, and how political unrest and a separation of state was clouding the vision of the governing body. This was not the means toward developing a free nation, as prescribed in the U.S. constitution by our founding Fore Fathers. He used wit and did not hide or gloss over the details. He was not developing a thesis simply for the sake of telling a story. His pride and dire concern over the fate of the ground he walked on needed a voice of reason. His book 1831, Year of Eclipse was the driving force, and the voice of reason, behind his means of preparing the people for the onslaught that was to come. SOURCES Masur, Louis, 1831, Year of Eclipse. New York : Hill and Wang, 2001.

Promote communication in health and social care Essay

Communication is one of the most essential tools we have to help us interact with other people around us. We use it constantly in our everyday lives whether it be at work, with friends or at home with our families. The way we communicate reflects our personality and the way we come across to other people and build trust and relationships. Reasons why people communicate. †¢ Building relationships with the people around us †¢ Maintaining relationships †¢ Sharing ideas and thoughts †¢ Expressing feelings and needs †¢ Gaining reassurance and acknowledgement †¢ Gaining information and sharing information When we have a new child starting we have an â€Å"all about me† form that we ask the parent to complete. We do this to get to know the child and his/her likes and dislikes so that they can feel comfortable and to start building a relationship with that child and parent. We sit down with the parent to have a talk about this and also ask them if they would like a drink so that they feel welcome and at ease. As well as building relationships with the children and parents it is important to build relationships with the people we work with. Asking them questions about themselves and telling them about yourself. When a parent brings a child in in the morning we greet them and the child saying good morning and smiling. Likewise when the child is collected saying goodbye and taking time talking to the parent about the child’s day. This helps maintain the relationship with the parent and child. Letting them know that we have time to speak to them and to listen. Likewise talking to the other staff members about their interests or if they had a nice weekend. Greeting them when coming in also helps to maintain a good working relationship with them. It is important for adults as well as children that they feel listened to and feel like their ideas and thoughts are important. Listening to a child will not only help build a relationship with that child but also make the child feel valued and build their self esteem. Also listening to what they have to say and respecting their feelings is an important way to meet the child’s needs. When we meet new people one of the first things we do is to share and gain information with that person. This will help to establish a relationship with that person. This is also a vital part of working well with other people. When starting at the setting I first of all did this with the other staff by telling them about me and learning about them and also learning about the setting and how they do things there. With the children I asked them questions like their names and about the important people in their lives. This has helped me build relationships not just with the children at the setting bu t also the people that I work with. Especially with the children that I work with I am finding it very important in building a relationship with them to reassure them and acknowledge their achievements. Praising them and showing them with my body language that they are important. They respond well to doing â€Å"high 5’s† and keeping eye contact while they are talking to me. Likewise using some of the same tools with parents and colleagues help to acknowledge and reassure them that I am interested in what they have to say. It is very important to be able to communicate well with the people you work with. Not just to be happy yourself and to feel valued but also to provide the best care for the children in your setting. It is also important to be able to communicate well with the parents so that they feel that their needs are being met. They need to be able to leave the children in your care knowing that they will be safe and happy. When communicating with people we don’t just use our voices but also non-verbal communication like eye contact, touch and body language. The non-verbal communication can be more powerful than the verbal. At the setting where I work we have a little boy who isn’t using many words yet to communicate. He will come and take your hand and show you what it is he  wants. Using the information we have in the â€Å"all about me† form we know that he likes animals and to watch The Jungle Book on DVD. So we get the animals out and talk to him about them, asking him what noises those animals make and what they like to eat. Non-verbal communication is also very powerful when speaking to adults. Looking a the person you are speaking to can give you an idea of how they are feeling and also how they are reacting to what you are saying. The way you say some thing might be understood one way face to face with a person but will be understood differently over the telephone. Likewise listening skills are a very good tool to communicate well with the people around you. If you don’t take time to listen to the children you will not be able to build a relationship with them. Also being able to learn from the other staff at your setting is important and would be impossible without good listening skills. If the communication isn’t clear it can lead to misunderstanding. This can happen easily especially with children at a young age. It can also be a factor that a child, parent or colleague come from a different culture. As I am from Denmark but have lived in the UK for more than 13 years now I have felt this first hand. When I first moved here I worked with a man who used to speak to me as if I didn’t understand. That made me feel like I was inadequate whereas he probably thought he was helping me. On the other hand I have had people using long and difficult words that I didn’t understand and therefore making me feel less able to communicate with them. Feeling comfortable enough to ask questions and to say to the people you work with that you didn’t understand is very important so that misunderstandings don’t happen. Using different skills of communication would also be very helpful to make sure that the person you are talking to will be able to unde rstand you. You might have to simplify your language or use visual aids like pictures or in some cases have to use outside help like a translator or a speech therapist. To me good communication is all about building relationships with the people around you. This is even more important in the area of work that we do with children. Not only building the relationship with the parents, children and  colleagues but to teach the children from a young age to also communicate well and to help them to learn to build their own relationships with us, the children around them and everywhere else that they meet other people. Book used for information: Level 3 Diploma Children & Young people’s Workforce Early Learning and Childcare by Penny Tassoni, Kate Beith, Kath Bulman and Sue Griffin

WeChat: Connect with Friends

Some of the website use their own language, and some use English. The most activity page Is Weight Indonesia; It has more than 800,000 Likes and 63 thousand talking about this. The second one is Weight India. It has more than 747 thousand likes and 7 thousand talking about this. Other pages have about 20 thousand likes. Some activity pages, like India, Malaysia, have different cover pages; but some, like Hong Kong, Australia, have the same cover page and most of the content are the same. If there is a need to separate Faceable by countries, It should every country character.If It makes every hint the same, it Just need one Page. Because It has 1 1 pages, I want to choose two typical ones of them. The Weight India page Is the most activity one. And it almost update twice a day. At first glance, we can see almost every post has picture with Weight icon. It is a good way to give new users the impression of Weight. The photos can help you know what they post. You even have no need to see the worlds up the photos. Weight has a function that people can build fan page in Weight about some topic, which Is Interesting or useful. Then people can get newest Information from that page or we can call It group.On their Faceable, they always post some Weight group, and promote you to follow the Weight ID, Like PER Cinema, or Colors TV. I think the reason why there are not so much replies is also because when people find a group on Weight, they would like to have a talk on Weight. It is a good way to appeal people to use it, but it also needs to create conversation on its Fan page. So that others who do not use Weight can know the opinion from those who use It. Those opinions will be the first suggestion for them to use It or not. To promote Itself, Weight posts their function and explain how to have fun with them.The conversation under this kind of poster has not so much replies, but if some one says he has problem with Weight, Weight will reply him with the solution. I think that is not enough for Weight to have interaction with people. They can lead some interesting topic on Faceable, not only introduce the function or follow some groups. Another one I want to choose Is Weight Taiwan. I choose this one because the posters they have on their Fan page. It not only talk about Weight Itself, It also post the conversation. However, Weight Taiwan does not have so many fans. It is not so activity like Weight India.It may Just post one for one or two days. That will not help it show up in public. Maybe because it is an App, so when people download and use it, they may not pay so much attention on its Faceable. No matter which Fan page, it always do not have so many replies. It is an important point they need to develop. I think when people have more replies and more share on Faceable, other who never heard about it can see. Now Weight is expanding its market, so it needs more activity. Another point I want to mention is that it has 11 Faceable Fan pages, but I think it need a main page for all over the world.Then on the main page, Weight can put the links of different countries. This can help people who do not in these countries can like Weight page and pay attention to what happen. Twitter: The same as Faceable, it also have individual page for different countries. Here is the problem, it do not have a list on its website of all Twitter it has. It has about 146 thousand followers, and it updates frequently. It rewets others' Twitter. Most of them are those people's opinion about Weight, like they can have group talk with friends or he can have free video chat with friend in Beijing.I think it is a very good way to promote their product. In this way, when people want to see the react of Weight and they find its Twitter and see these Tweets, they will think it is a useful and convince App. Here I also want to mention the Weight India. It has fewer followers than its main page, but it has about 10 times tweets. Weight is a Chinese app, wh en it wants to open it foreign market, India is their first choice. Now, India is the second biggest user of Weight, and because China use it own social media, like Webb, Renee. Then India is very activity on its promotion.On Weight India, it wets average 3 times a day. It will post some important event on both Faceable and Twitter with photos. Weight India is the only one has a Weight background picture. From this detail, we know Weight India is doing diligently and attentively. It has hash tag, and people always talk about how they use Weight; or when someone builds a group, he or she may washrag Weight. I think Weight can rewet this kind of tweets. It can help people expand their group, make those who have same interesting come together, also it can tell them use Weight. It can kill three birds with one stone.Not only its own hash tag, it also uses other hash tag to connect with other activities. Blobbing: When I searching its blob, I find it do not have a link to its blob. Final ly, I find All About Weight blob. It does not seem like the official blob post because it has no background, no other information. It looks like very simple and I do not think they pay attention to this platform. Under the title, it has one sentence: now we are here with a link. There Just one more blob, and others are exactly the same. If two places have the same articles, why it need to separate readers to different platform.Some posts re even in Spanish. Spanish is the second language in US, but it can't Just post in Spanish. They can have two posts with same content in different language. The I do not think it can typically representative the main idea. It talks about new emotions for Weight, why it needs to have tagged all, about. The emotions are different, but the tags are the same. At the top, it has a sentence saying: All you need to know about Weight: Readers from 154 countries as of May 2013. Where are the readers? There is no comment, no evidence to provide the dates. An other reason why there is no comment maybe the article is too short.The article is like posts on Faceable, not many words, Just a picture and several words to explain. When people first see on Faceable, they may want to comment, but if they see it again on blob and without any new, they do not want to comment. The article is not â€Å"news† for them. As I know from class, Weight India hires writers to writer about Weight every month, maybe the blob is on their country website. Actually I also see articles and news about Weight, but it does not have a specialized platform to collect this article to let people know comprehensive Weight. I find their official blob website, but it is aChinese website. I want to write about it because it has some good points. The articles are formal and have many replies. The Weight team posts these articles. All the topics are people concerned and they like to give opinion about these topic. It does not have tags, but it has classification. Then people can know the article is about function, tips or update. I hope they can work on this platform because from the replies, we can know there are many people following Weight and they must want to now information from official website. It they use it, they also need to change or update some things.It needs IRS or other ways to share the article, and tags for easy to search. Linked: In my point, Linked is a social media for career or company. Weight do not use Linked so well. I find a Weight Marketing Linked page. It has a big problem that it does not use it in English. I think if it wants to open its market, the first thing it needs to change is the language. I also suggest they can have a list of employees, especial like the CEO. Then people can see the size of the company or if they want to find a job in Weight, they can know who need to connect with.Weight almost posts rarely, ND I find some article even with strange pictures. The pictures have noting to do with the topic. In my opinion, the picture is also a media tool, and it can tell people directly. Maybe because the fan page name is Weight Marketing, it Just posts articles about marketing. It should be emphasis marketing, but not only marketing. It also can post the App itself or some interesting things happen with Weight. Under their products and services, there are Just two articles. From my experience of using this product, I think it can have more pages talk about this product specifically.In its Faceable, when it updates its App, it will have a post on Faceable to help people get new function. Linked can help people know what you have, so I think it is important to have a complete introduction of the function. It has Linked group with 161 members, but Just few of them are working at Weight. It is really not an activity group, and the nearest post is amounts ago. Weight need to pay attention to Linked because it is a good social media to promote itself. In its group, it needs to add more employe es and post more about Weight. Otherwise, the members talk try to make friends there.I know most of employees are Chinese, and they do not use Linked. However, if Weight want to have more users, it needs to take full advantage of social media. They can't be stuck by Chinese social media and culture. Youth It has Weight India channel on Youth. It has four parts, Weight TV Ad, Stars on Weight, Weight Global, and Weight Feature Tutorials. In TV Ads part, the most popular video has more than 3 million views, and the average view is 100 thousand. The ads are interesting though it speak Hindi and people also reply they think it's funny and amazing, and they want to use this app.It means the ads do a good promotion. Though I do not understand what they are talking, but I can know the story from their action. Weight use small interesting stories to tell people Weight is a very convince way to communication and many India stars are using it. Each part has about 50 videos. I can't tell whethe r it is lot or litter for it because I think as ad it needs to update and it will have new ads coming. When a new advertising showing up, if it can inform people to use it, then it is successful. Form the reply, we know the video catch audiences attention and they will try this app.I also think it can have a broad let audience put their own video. What does user do with Weight? It also can be interesting. Conclusion I think there has big space to improve its social media. First thing is its website. When people want to know a product. He must go to its website first. In Yacht's website, it does not have all social media it has. It also does not have a list of which countries can use its product. As I mentioned before, it need to have a main page for Faceable, Twitter. On the main page, it should have links to separate pages. The language is also a big problem.Weight tries to be an international app, so it needs to unify its language in English. To translate the media, it Just needs to have language selection at the top. Among all the platforms, I think they use Faceable and Twitter best. They update everyday and have reaction with followers. If I grade this company, I will it a B- or B. As a company, its social media cannot Just about one or two countries. India does very well, the Faceable, Twitter, Youth, and blob. It is activity on these platforms and does an effective promotion. However, in other countries Faceable, they seems like not pay attention to social media.Again the Linked is about the company; maybe costumers will not check Linked. They still need to fill out it. When people access to some technical, they may want to find who produces it, and who are in the team or what do the team create before. It should have a Weight Linked page, not Just marketing page. Its main market is in China, and Chinese has Webb. At first I do think it need to promote it in China because almost every phone has Weight. But now I think whether it is the first communicati on tool in China, it will need promotion and social media. It needs to have something new to keep people sing it.