Globalization and Technology Changes in Starbucks Company Research Paper - 8

Globalization and Technology Changes in Starbucks familiarity - Research authorship ExampleHere the company has carefully expanded its products and expertise to mull over new channels, products, and commercializes. Today Starbucks Company proudly offers its newly acquired customers assorted iconic beverages as well as new menu choices that reflect their community preferences. Technological advancement has in the recent days proven as offering trustworthy companies a competitive edge over other similar companies. Changes in technology have equally been associated with growth in the competitiveness. Starbuck Company takes this idea seriously and has been in the forefront initiating new proficient operations. employ this technology Starbuck has realized benefits ranging from administrative functions, management of our supply chain, online business, point-of-sale processing and payment at the stores and online, Starbucks Cards. in that respect is no doubt that technology has boo sted Starbucks operations and profitability, thanks to its inherent effectiveness and efficiency elements. Globalization and technological changes have seen the Starbuck grow its market outside America to include the China and Asia Pacific segment and the Europe, the in-between East and Africa (EMEA) segment. The former segment at one point became the fastest growing market delivering well-nigh 27% of the total growth in 2013. Ideally, Globalization and technological changes allowed the company to increase its market and and so increase its Net Revenues from $9.8 billion in 2009 to $14.9 in 2013(STARBUCKS CORPORATION Fiscal 2013 Annual Report, 2014).Starbuck success is no secret and no one can doubt its standing among its equals however, there is still much path for better performance. Maybe one of the ways this company can ensure its returns go above add up is by keeping up the search for more distribution channels in its US market and offer a wide range of food to complement i ts beverage business. Such is the case that this roleplay will increase the average customer check.